Máj/My
Máj/My, exhibition ‘Prix de la Découverte’, Les Rencontres de la Photographie, Arles, 2016<br />
Máj/My, exhibition ‘Prix de la Découverte’, Les Rencontres de la Photographie, Arles, 2016<br />
Máj/My, exhibition ‘Prix de la Découverte’, Les Rencontres de la Photographie, Arles, 2016<br />
Máj/My, exhibition ‘Prix de la Découverte’, Les Rencontres de la Photographie, Arles, 2016<br />
Máj/My, 2016 <br />
inkjet prints, 100 x 66,7 cm and 45 x 30 cm Máj/My, 2016 <br />
inkjet prints, 45 x 30 cm Máj/My, 2016 <br />
inkjet prints, 45 x 30 cm Máj/My, 2016 <br />
inkjet prints, 45 x 30 cm Máj/My, 2016 <br />
inkjet prints, 100 x 66,7 cm Máj/My, 2016 <br />
inkjet prints, 45 x 30 cm Máj/My, 2016 <br />
inkjet prints, 45 x 30 cm Máj/My, 2016 <br />
inkjet prints, 45 x 30 cm Máj/My, 2016 <br />
inkjet print, 45 x 60 cm Máj/My, 2016 <br />
inkjet print, 45 x 60 cm Máj/My, 2016 <br />
inkjet print, 45 x 60 cm
more info

The title ‘Máj/My’ is inspired by the name of a department store in Prague, which was called ‘Máj’ –
Czech for ‘May’ – from the 1970s until the collapse of the communist regime, and which is run under
the name ‘My’ since 2009. Both words are pronounced identically. The phonetic consonance becomes
a marketing strategy: the old name resonates inaudibly in the new one. The spring month as well as
the socialistic May both mutate into the neo-liberal use of ‘My’, the English possessive pronoun of
the first person singular.